Geico's Cavemen Bound For ABC
ABC has plans to turn a series of quirky commercials for insurance provider Geico which revolve around a number of indignant cavemen into a half-hour comedy pilot, Variety reported. Taking its cue from the ads, Cavemen centers on three prehistoric men who must battle prejudice as they attempt to live as normal 30-somethings in modern Atlanta.
The pilot was written by Joe Lawson, the advertising copywriter who was behind the ads, as well as other comedic Geico spots. Daniel Rappaport, Guymon Cassady, Will Speck and Josh Gordon are executive-producing. Speck and Gordon, commercial directors who recently helmed the Will Farrell feature Blades of Glory, are on board to also direct.
The single-camera pilot is based on a series of Geico ads that promote the insurance company's Web site as so user-friendly that even "a caveman could do it." The spots follow cavemen as they react with offense to the derogatory slogan in modern locations such as a cable news program, an upscale restaurant, the airport and a therapist's office.
Jeff Daniel Phillips and Ben Weber play the cavemen in the Geico spots; it is unknown whether they will also appear in the series.